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Содержимое раздела 'Предпринимательство. Отраслевой бизнес'

Лучшие ресторанные «фишки» мира

Сентябрь 24th, 2018 · Нет комментариев

Лучшие ресторанные «фишки» мира

Автор: Олег Назаров

Известно, что успешными становятся рестораны, которые способны привлечь и удержать гостей какой-нибудь отличительной особенностью. Это может быть оригинальная кухня, нестандартная концепция, необычный дизайн, словом, все то, что сегодня принято называть «фишками». Но что это такое — ресторанная «фишка» и как ее создать в своем заведении? В новой книге Олега Назарова, автора бестселлеров «Как раскрутить ресторан» и «Как загубить ресторан» под одной обложкой впервые собрано описание свыше двухсот лучших ресторанных «фишек» мира. Выберите из них любую (а может — несколько), воплотите в своем ресторане — и он обязательно привлечет внимание гостей!

Категории: Предпринимательство. Отраслевой бизнес

Dot Complicated — How to Make it Through Life Online in One Piece

Сентябрь 23rd, 2018 · Нет комментариев

Dot Complicated — How to Make it Through Life Online in One Piece

Автор:

From Randi Zuckerberg, social media and technology expert and former marketing executive at Facebook, comes a welcome, essential guide to understanding social media and technology, and how they influence and inform our lives online and off. Technology and social media have changed, enhanced, and complicated every facet of our lives—from how we interact with our friends to how we elect presidents, from how we manage our careers to how we support important causes, from how we find love to how we raise our children.The technology revolution is not going away. We can’t hide from it or pretend that it’s not changing our lives in a thousand different ways. So how do we deal with it? In Dot Complicated, Randi Zuckerberg shows us how. Through first hand accounts of her time at Facebook and beyond, where Zuckerberg witnessed this remarkable shift, she details the opportunities and obstacles, problems and solutions, presented by this new online reality. In the process, she establishes rules to bring some much-needed order and clarity to our connected, complicated, and constantly changing lives online. Invaluable, timely, and engaging, Dot Complicated reveals how to make it through your life online in one piece—from the etiquette of unfriending and the power of crowdsourcing to the perils of photo tags and the importance of teaching your kids how to be tech-savvy.

Категории: Предпринимательство. Отраслевой бизнес

Fiona Fullerton’s Guide to Buying, Selling and Moving House

Сентябрь 23rd, 2018 · Нет комментариев

Fiona Fullerton’s Guide to Buying, Selling and Moving House

Автор:

Категории: Предпринимательство. Отраслевой бизнес

Условия функционирования предпринимательства в России

Сентябрь 22nd, 2018 · Нет комментариев

Условия функционирования предпринимательства в России

Автор:

Рассмотрены теоретические, нормативно-правовые материалы, изложены данные социологических исследований российской и международной практики функционирования предпринимательства. Представлены определение сущности, видов и типов предпринимательской деятельности, характеристика субъектов предпринимательской деятельности. Подробно раскрыты методы создания, реорганизации и ликвидации предпринимательских структур.

Категории: Предпринимательство. Отраслевой бизнес

Medical Tourism in India- Analogy of Hospital and Hospitality Business

Сентябрь 22nd, 2018 · Нет комментариев

Medical Tourism in India- Analogy of Hospital and Hospitality Business

Автор:

Medical Tourism is multifaceted in nature as the versatility offers many variants to different segments that come from diverse backgrounds. India to mull over for Value creation in a networked healthcare environment and also building professional competency through healthcare managers. There is an enormous potential for Indian healthcare system to reach out with its services beyond frontiers. The purpose of the study necessitates the role of hospitality sector in promoting medical tourism in coordination with the hospital sector. Considering all these factors there is an imperative need to undertake the present study of the various independent variables impacting the growth of medical tourism in south India. This is derived from the differing socio-economic determinants, tourist arrival from different geo-political regions; and demand generated. The dynamics of medical tourism, however, is much more intriguing beyond a naive representation. The research was undertaken keeping in mind the need of the study as mentioned below.

Категории: Предпринимательство. Отраслевой бизнес

Правовые основы социально-культурного сервиса и туризма

Сентябрь 21st, 2018 · Нет комментариев

Правовые основы социально-культурного сервиса и туризма

Автор:

В сборник включены наиболее важные акты, касающиеся туристской деятельности, в том числе извлечения из Гражданского кодекса РФ, новая редакция Федерального закона «Об основах туристской деятельности», законы «О защите прав потребителей», «О государственной границе», «О гражданстве», «О санитарно-эпидемиологическом благополучии населения», «Об особо охраняемых природных территориях» и другие нормативно-правовые акты. Сборник составлен в соответствии с образовательным стандартом 100103 по специальности «Социально-культурный сервис и туризм». Для работников туристских организаций, преподавателей и студентов учебных заведений туристского профиля, а также для лиц, интересующихся вопросами туризма.

Категории: Предпринимательство. Отраслевой бизнес

PLR 2003,

Сентябрь 20th, 2018 · Нет комментариев

PLR 2003,

Автор:

PLR 2003,

Категории: Предпринимательство. Отраслевой бизнес

Tourist Attitude

Сентябрь 20th, 2018 · Нет комментариев

Tourist Attitude

Автор:

Tourist attitude is a part of tourism science. It is very critical to understand the tourist attitudes by the tourist destination authority. As a responsible tourist destination authority it is very important to know about the tourist attitude. This book helps the readers to master the skills of tourism science, from assessing the tourist needs and wants, factors that influence over the tourist attitudes, how to measure tourist attitudes and their level of satisfaction with the help of practical analysis. This book also applies various quantitative measures to test tourist satisfaction with the help of different statistical tools using through SPSS data processing software. The attitude measurement process described in this book is not limited to tourist attitude measurement, but applies to any area of practical psychology to measure human attitude.

Категории: Предпринимательство. Отраслевой бизнес

Pop-Up Business For Dummies

Сентябрь 19th, 2018 · Нет комментариев

Pop-Up Business For Dummies

Автор:

Whether youre just starting out and want to test the viability of your business, or youre an established business looking to expand your reach, pop-ups offer an exciting and flexible opportunity. Theyre a great way to try new business ideas, experiment with a new product, location or market, gain exposure, and learn about your customers — all with limited risk and financial outlay. Inside Pop-Up Business For Dummies, youll find: Planning your pop-up venture — whether its a shop, studio, gallery, or community hub. Finding the right space for you. Negotiating with the landlord and sorting out the legalities. Fixing up and fitting out your space on a budget. Pulling in the punters — advertising and marketing your pop-up. Managing a successful pop-up business day-to-day. Closing up shop efficiently. Lots of case studies, checklists, tips and hints from experienced pop-up people!

Категории: Предпринимательство. Отраслевой бизнес

Marissa Mayer and the Fight to Save Yahoo!

Сентябрь 19th, 2018 · Нет комментариев

Marissa Mayer and the Fight to Save Yahoo!

Автор:

From her controversial rise and fall from power at Google, to her dramatic reshaping of Yahoo’s work culture, people are obsessed with, and polarised by, Marissa Mayer’s every move. She is full of fascinating contradictions: a feminist who rejects feminism, a charmer in front of a crowd who can’t hold eye contact in one-on-ones, and a geek who is Oscar de la Renta’s best customer. Marissa Mayer and the Fight to Save Yahoo! tells her story. Back in the 1990s, Yahoo was the internet. It was also a $120 billion company. But just as quickly as it became the world’s most famous internet company, it crashed to earth during the dotcom bust. And yet, Yahoo is still here, with nearly a billion people visiting it each month. Marissa Mayer and the Fight to Save Yahoo! tells the fly-on-the-wall story of Yahoo’s history for the first time, getting inside the board room as executives make genius calls and massive blunders. Dan Loeb, a tough-talking hedge fund manager, set his sights on Yahoo in 2011. He grew up idolising the corporate raiders of the 1980s, building a career being more vicious than any of them. Without Loeb’s initiative, Marissa Mayer would never have been given her chance to save the company. This book tells the tale of how Dan Loeb spotted the real problem inside Yahoo — its awful board — and tore it apart, getting two CEOs fired in the process. When Marissa Mayer first started at Yahoo in 2012, the car parks would empty every week by 400 p.m. on Thursday. Over the next two years she made plenty of mistakes, but she learned from them. Now Yahoo’s culture is vibrant and users are coming back. In Marissa Mayer and the Fight to Save Yahoo! Nicholas Carlson also explores what may be the internet’s first real turnaround.

Категории: Предпринимательство. Отраслевой бизнес