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Содержимое раздела 'Маркетинг. Реклама'

Sexism in TV Adverts

Октябрь 18th, 2018 · Нет комментариев

Sexism in TV Adverts

Автор:

The criteria for ‘beauty’ or to be the ‘perfect woman’ for advertisers is: women must be very thin with big breast and have flawless skin. It is a known thing that thin people naturally do not have big breast thus most of the images we see in advertisement are not real as the models they use have had surgeries in other to meet the criteria advertisers want. With this artificial creation of beauty, advertisers have made women feel insecure about themselves and made them believe that it is by using my product or service that you can become like the model in the advertisement thus, they are creating a reality for their audience that do not exist. Sexuality is considered as a powerful tool for marketing and advertising. Post advertising response studies have shown that sexuality in advertisement can be effective for attracting people’s interest, holding that interest and convincing people to take action i.e. buying the product.

Категории: Маркетинг. Реклама

Corporate Social Responsibility and Competitive Advantage

Октябрь 18th, 2018 · Нет комментариев

Corporate Social Responsibility and Competitive Advantage

Автор:

What does corporate social responsibility (CSR) cover? How should firms approach CSR and what should they take into consideration while developing their CSR policies? How do stakeholders relate to CSR and what could be expected from CSR practices? In the light of increasing debates on CSR both in business and in civil environments, this book aims to handle CSR issues within its theoretical framework and points out the practical implications of CSR. It integrates CSR»s theoretical development with the market»s perception of CSR. In doing so, strategic role of CSR is questioned. This work is particularly concerned with presenting competitive advantages that CSR can provide to companies. In this context, an experimental research was designed for consumers to examine their evaluations of various CSR practices of firms. Results demonstrate that consumers» evaluations of a company vary with respect to different dimensions of CSR that the company adopts.

Категории: Маркетинг. Реклама

Business Gamification For Dummies

Октябрь 18th, 2018 · Нет комментариев

Business Gamification For Dummies

Автор:

Want to use gamification concepts in business? Game on!Interested in improving customer loyalty, engagement, and retention? This expert guide to business gamification explains how to apply the principles of this strategic concept to your own business model to entice and retain customers in any web- or app-based experience. If you’re interested in learning more about this exciting and innovative business strategy, Business Gamification For Dummies has you covered.- Gamification 101 — find out how gamification helps you understand the psychology of your users, see how that relates to your business objectives, and determine what behaviors are likely to drive those objectives;- Pick your path — get a handle on the six types of gamification frameworks — social loyalty, community expert, competitive pyramid, gentle guide, company collaborator, and company challenge — to decide which is best for your business goals;- Get your game on — discover how to assemble your team and get your gamification program off the ground, whether you’re building your own gamification program from scratch or partnering with a provider;- Smart gamification — expand your knowledge with suggested resources for further study and sites and apps that get gamification right.

Категории: Маркетинг. Реклама

The Impact of Advertising on Children

Октябрь 18th, 2018 · Нет комментариев

The Impact of Advertising on Children

Автор:

This book is about the impact of few selected advertisements on children. The target age groups are from 3 to 17 which would be divided into three groups. Five ages per group. Group 1: age 3 to 7, Group 2: age 8 to 12 and Group 3: age 13 to 17. Each of these age groups are affected in different ways. Some are effected mentally, and some physically. But these effects would not take effect a child immediately; it would take effect as the child grows. This is because no matter how the advertisements are made, most of the children never understand the effects on the advertisements and since they like the creativity in the advertisements they actually consume the product. No matter what the product is, let it be from a chocolate to an electronic product like an Air Conditioner.

Категории: Маркетинг. Реклама

Effect of Television Advertisements on Buyer’s Decision Process

Октябрь 18th, 2018 · Нет комментариев

Effect of Television Advertisements on Buyer’s Decision Process

Автор:

Business world is changing from short term sale strategies to more customer-focused long term relation building strategies. It is extremely important to know the needs of your target customer so you can convey your message in a more attractive way. The most common method of advertising is television advertising. The elements of television advertising are Jingle, Brand, Celebrity, Promotional offering, Location, Theme and Song. The purpose of this research thesis is to measure the effect of television advertisement on the target buyer’s decision process. This means that how an advertisement affects the thinking process of a buyer which includes need recognition, Information search, Evaluation of alternatives, Purchase decision and Post purchase behavior. This research includes 400 students of different colleges from intermediate to PhD level. Gender ratio is equal, which means this research includes 200 male and 200 female respondents. The main hypothesis of this research study is co-relational, which is elements of the Television advertisement are positively related with the buyer’s decision procedure. SPSS version 19.0 is used to perform the T-test, ANOVA and Kruskal-Wallis test.

Категории: Маркетинг. Реклама

Zero Resistance Selling

Октябрь 18th, 2018 · Нет комментариев

Zero Resistance Selling

Автор:

What’s the single biggest obstacle salespeople face? Resistance. In Zero-Resistance Selling, five of the most respected sales authorities in America have joined together to prepare the first and only customized application of Psycho-Cybernetics toovercome all types of sales resistance. Any sales representative or sales management professional can use Maxwell Maltz’s high-powered battery of mental training exercises to enhance selling ability and get immediate results. Topics include conquering call reluctance, creating your own zero-resistance selling environment, anticipating and eliminating stalls and objections, selling effectively even when you’re in over your head, converting stress into power and zooming out of selling slumps. Once learned, these durable techniques will last through a lifetime of professional selling. Lifting the art of sales to a whole new level, Zero-Resistance Selling is destined to take its place alongside How to Win Friends and Influence People, Think and Grow Rich and other perennials as an all-time sales classic.

Категории: Маркетинг. Реклама

Маркетинговые исследования в туризме

Октябрь 18th, 2018 · Нет комментариев

Маркетинговые исследования в туризме

Автор:

Учебное пособие подготовлено в соответствии с требованиями государственных образовательных стандартов высшего профессионального образования по дисциплине «Маркетинговые исследования в туризме» и содержит как теоретические положения, так и задания, демонстрирующие российскую практику маркетинговых исследований в области туризма, практикум, задания для контроля, глоссарий. Учебное пособие будет интересно как студентам колледжей, вузов, обучающихся по соответствующим направлениям подготовки, так и специалистам, задействованным в туристской сфере.

Категории: Маркетинг. Реклама

Dictionary of Travel, Tourism and Hospitality

Октябрь 17th, 2018 · Нет комментариев

Dictionary of Travel, Tourism and Hospitality

Автор:

Категории: Маркетинг. Реклама

Рекламные и PR-кампании

Октябрь 17th, 2018 · Нет комментариев

Рекламные и PR-кампании

Автор: М. Гундарин, Е. Гундарина

С помощью рекламной и PR-кампании можно в короткие сроки существенно укрепить позиции фирмы или товара на рынке. Но любая кампания требует немалых ресурсов. Как сэкономить на ресурсах материальных? То есть, эффективно спланировать и правильно провести кампанию, при этом обходясь малым бюджетом и собственными силами? Об этом — новая книга из серии «Выигрышные решения».

Категории: Маркетинг. Реклама

Redesigning a service experience

Октябрь 17th, 2018 · Нет комментариев

Redesigning a service experience

Автор:

Over the years, experience-centric service organisations deliver services in which the customer experience is at the core of the service offering the firm dedicates its core resources to making sure that the customer satisfaction is achieved. Art centers have a decline exponentially, as art lovers can view various art exhibitions online. With this, managers of these art centers have a hard task in marketing and making the community aware of the exhibitions and various activities that occurs in the art centers. Normal traditional approach has been used and has failed to reach the target market. This book, therefore, provides an insight approach on overcoming the initial ‘idea’ of what the local community has of the art center, new ways in which the mangers can use in getting more customers and increasing customer satisfaction. The analysis of this book shed some insight on what art centers increase customer service via marketing and improving overall customer satisfaction and value

Категории: Маркетинг. Реклама